Reverie

01. Project Info

Pitch Deck worked with Reverie Language Technologies to build out a series of marketing decks that would help them tell their story of being one of the foremost proponents of Indian language localisation services across multiple enterprise verticals, banking and finance and the Government of India.

Project challenges included:

Absence of Brand Identity

Since Reverie didn't have a brand identity docket at that time, we had to develop guidelines that would serve them across multiple business-lines.

Multiple Use-cases

Since the marketing team served all customers, we had to suss out information from the same data fire-hose that could be used to support different use-cases.

Informational Complexity

The complexity of the available information presented challenges in representing it in a manner that would be accurate and easily comprehensible to the target audience.

02. The Story

Reverie had developed a machine-learning based Indian language translation platform that enterprises could use to connect with non-English speaking customers.

03. Our Process

We engaged with the senior leadership at Reverie to determine angles of messaging through which we could talk to multiple industry verticals.

01.

Idea Conceptualization

With the company having a distinctly technological approach to a human problem, we thought of integrating letters of multiple Indian languages throughout the design as visual relief.

02.

Storytelling

Rather than focus on the technical feature-set, we decided to talk through the relevance of language localisation in India and how Reverie was best positioned to bridge the digital divide in an ROI-positive fashion.

03.

Design Development

We balanced shadow and clean, sharp lines to arrive at a visual identity that could be changed up depending on whether enterprises, banks or the Government was being pitched.

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